shopfitting

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20 February 2017

Cefla Shopfitting Challenge

The shopping trolley of the future in the Cefla Shopfitting contest

Cefla Shopfitting is calling out to all creative minds with its "Cefla Shopfitting Challenge", a contest launched within the Desall community to find new shopping trolley ideas. The contest, which ends 19 December, aims to create a "new, iconic product" that both represents Cefla's innovative tendency and, at the same time, can become a "distinctive and characteristic element in stores" of all sizes.

The idea of a "supermarket of the future" already began to take shape at Expo 2015, at the Coop (supermarkets) Pavilion. Now Cefla Shopfitting is asking designers to imagine how the shopping trolley could be transformed. A challenge posed to the large community of creative people, which demands the right balance between innovation, design and willingness to accommodate devices that favour interaction with beacon technologies or intelligent payment systems.

Participation in the contest is free and it is open to creative people of all nationalities that are at least 18 years old. Participants may present more than one proposal, but only projects posted on the website desall.com will be accepted. They can be uploaded on the "Cefla Shopfitting Challenge" page, which can be found at the link 

Proposals will be considered for their originality, feasibility and consistency with the brief posted online. The winner with the best project will receive 3,000 euros. Other proposals considered equally interesting will be offered option rights.

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