The SMART CUSTOMER is served! Thanks to Cefla, retail outlet displays are now interactive and can “talk” with customers' smartphones via the SMART SHELVING SYSTEM. The shopping experience in the physical retail outlet is thus combined with the advantages of virtual shopping.
The SMART SHELVING SYSTEM is a modular system that compacts the display while retaining the same amount of actual display space. The Digital Shelf module is a low voltage electrical signal bus that gives the shelves power, LED lighting and digitalization without any need for batteries, thus combining design, safety and energy efficiency. The system has several patents.
- Transforms the display from passive to interactive.
- Integration with Proximity Marketing.
- Recovery of space both vertically and horizontally.
- Compatibility with wire shopfittings.
- Individually removable structural base.
- Simple, modular central backpanel.
- Simplified electrification and clip-in.