Bookshops are areas where ambience, goods display, communication, lighting and design are all used to create atmosphere and transmit the desired style.
Thanks to many years' international experience in creating specialised stores and large scale retail outlet areas, Cefla is able to respond to this need perfectly.
- Visual merchandising and product facing
- Ambience, communication, digital signage
- LED lighting for display and ambience purposes
- Modular, flexible display structures
- Proximity marketing
- Retail Design
The System 25 shelving system provides flexibility and integration, ensuring visual merchandising that engages the consumer. Thanks to the ultra-thin System 10 shelf and the multiple 3x3 system configurations (for both walls central areas), creating a full range of display solutions is easy. Accessories for the display of books, magazines, newspapers, greeting cards and toys ensure optimal facing with maximum modularity.
Cefla display equipment features a pre-certified power system that allows displays to be illuminated with high performance LED lamps, internally produced by Cefla via its subsidiary C-LED. Such lighting lets retailers highlight areas of particular value or customer interest.
Thanks to the Cefla Proximity Marketing and Smart Link system, retailers can send informative/promotional multimedia content directly to customers' smartphones inside the store to influence their purchase decisions.
POP DISPLAY UNITS:
Cefla can design, develop and deliver tailor-made projects for displayers dedicated to specific books, special editions, publications or publishers.
Cefla is the perfect partner for developing Retail Design projects. We provide customers with close support from the initial concept and design stage all the way to final definition of layout, ambience, communication and equipment.